Client:
BNP Paribas
Agency:
Rufus Leonard
Brief:
Exploring nuanced finance attitudes and behaviours
Scope:
Nationally Representative Quantitative Study | Mapping Financial Needs and Behaviours | Consumer Persona Profiles
Client:
BNP Paribas
Agency:
Rufus Leonard
Scope:
Nationally Representative Quantitative Study | Mapping Financial Needs and Behaviours | Consumer Persona Profiles
Brief:
Exploring nuanced finance attitudes and behaviours
Client: BNP Paribas
Agency: Rufus Leonard
Scope: Nationally Representative Quantitative Study | Mapping Financial Needs and Behaviours | Consumer Persona Profiles
Brief: Exploring nuanced finance attitudes and behaviours
Challenge
Challenge
Challenge
In support of a wider business transformation and a new brand positioning of BNP Paribas' personal finance brand 'Creation' (which I also helped define), BNP Paribas needed to develop a richer attitudinal understanding of UK personal finance consumers, one that can link with existing Experian data in order to develop meaningful targeted marketing.
In support of a wider business transformation and a new brand positioning of BNP Paribas' personal finance brand 'Creation' (which I also helped define), BNP Paribas needed to develop a richer attitudinal understanding of UK personal finance consumers, one that can link with existing Experian data in order to develop meaningful targeted marketing.
Solutions
Solutions
Solutions
A nationally representative consumer survey.
A nationally representative consumer survey.
A nationally representative consumer survey.
Identifying key audience segments.
Identifying key audience segments.
Creating rich persona profiles.
Creating rich persona profiles.
Creating rich persona profiles.
Other
Other Projects
Other
Projects
Projects
©2024 by Adnan Habis
©2024 by Adnan Habis