Client:
Informa Tech, Omdia
Brief:
Creating a brand greater
than the sum of its parts
Scope:
Stakeholder Engagement | Brand Positioning | Naming | Brand Persona and TOV | Messaging | Visual Identity | Brand Playbook | Brand Roll-out
Client:
Informa Tech, Omdia
Agency:
Scope:
Stakeholder Engagement | Brand Architecture | Brand Positioning | Naming | Brand Persona and TOV | Messaging | Visual Identity | Brand Playbook | Brand Roll-out
Brief:
Creating a brand greater than the sum of its parts
Client:
Informa Tech, Omdia
Agency:
Scope:
Stakeholder Engagement | Brand Architecture | Brand Positioning | Naming | Brand Persona and TOV | Messaging | Visual Identity | Brand Playbook | Brand Roll-out
Brief:
Creating a brand greater
than the sum of its parts
Challenge
Challenge
Challenge
In May 2019, Informa Tech, a tech-focused professional service business offering various B2B services (media, events, training, and research), acquired IHS Markit Technology, a global leader in research, analysis, and strategic guidance for the technology, media, and telecommunication sectors.
This acquisition solidified Informa Tech's position as the fourth-largest research provider in the market, following Gartner, Forrester, and IDC. With Informa Tech already hosting several technology research brands, the merger presented an opportunity to optimise brand strategy for its next phase of growth.
More specifically, four key questions needed to be answered:
• How many brands do you need?
• What should the central story be?
• Which brand name/s should you use?
• How can we engage and unite +400 analysts and consultants in the process?
In May 2019, Informa Tech, a tech-focused B2B service provider encompassing media, events, training, and research, acquired IHS Markit Technology, a global leader in tech, media, and telecommunications research.This acquisition bolstered Informa Tech's position as the fourth-largest research provider worldwide, alongside Gartner, Forrester, and IDC. With existing tech research brands under Informa Tech's umbrella, the merger prompted a reassessment of brand strategy for future growth.
Key questions emerged:
How many brands are necessary?
What's the central narrative?Which brand names are optimal?
How do we engage and align over 400 analysts and consultants in the process?
Solutions
Solutions
Solutions
A unifying idea at the heart of the brand and business.
A unifying idea at the heart of the brand and business.
A unifying idea at the heart of the brand and business.
A name symbolising unified aspirations.
A name symbolising unified aspirations.
An open and engaging employee-focused programme.
An open and engaging employee-focused programme.
An engaging employee-focused programme.
A visual break away from category norms.
A visual break away from category norms.
Results
Results
Results
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.
Other
Other
Other Projects
Projects
Projects
©2024 by Adnan Habis
©2024 by Adnan Habis