Evotix

Fostering confidence and change in health and safety

Client

Evotix (formerly known as SHE Software)

Agency

Brands2Life, BRUD Creative

Scope

Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.

Client

Evotix (formerly known as SHE Software)

Agency

Brands2Life, BRUD Creative

Scope

Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.

Challenge

Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.

Solutions

Giving clients the confidence to transform

A name that reflects transformation

A fresh and charming brand expression

Giving clients the confidence to transform

A name that reflects transformation

A fresh and charming brand expression

Results

  • Won a Gold Award for Brand Design Creation at the World Brand Design Awards.


  • Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.


Let's Connect

Got a project, a problem, or just an idea you want to bounce around?
Always happy to chat strategy, storytelling, or what’s next.
Let’s talk.

Let's Connect

Got a project, a problem, or just an idea you want to bounce around?
Always happy to chat strategy, storytelling, or what’s next.
Let’s talk.

Evotix

Fostering confidence and change in health and safety

Client

Evotix (formerly known as SHE Software)

Agency

Brands2Life, BRUD Creative

Scope

Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.

Client

Evotix (formerly known as SHE Software)

Agency

Brands2Life, BRUD Creative

Scope

Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.

Challenge

Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.

Solutions

Giving clients the confidence to transform

A name that reflects transformation

A fresh and charming brand expression

Giving clients the confidence to transform

A name that reflects transformation

A fresh and charming brand expression

Let's Connect

Got a project, a problem, or just an idea you want to bounce around?
Always happy to chat strategy, storytelling, or what’s next.
Let’s talk.

Let's Connect

Got a project, a problem, or just an idea you want to bounce around?
Always happy to chat strategy, storytelling, or what’s next.
Let’s talk.

Results

  • Won a Gold Award for Brand Design Creation at the World Brand Design Awards.


  • Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.


Results

  • Won a Gold Award for Brand Design Creation at the World Brand Design Awards.


  • Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.


Challenge

Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.

Solutions

Giving clients the confidence to transform

A name that reflects transformation

A fresh and charming brand expression

Results

  • Won a Gold Award for Brand Design Creation at the World Brand Design Awards.


  • Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.


Let's Connect

Got a project, a problem, or just an idea you want to bounce around?
Always happy to chat strategy, storytelling, or what’s next.
Let’s talk.