Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.